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<channel>
	<title>Amy Lieberthal, Copywriter</title>
	<link>http://amylieberthal.com</link>
	<description>Amy Lieberthal, Copywriter</description>
	<pubDate>Thu, 28 Feb 2013 12:07:38 +0000</pubDate>
	<generator>http://amylieberthal.com</generator>
	<language>en</language>
	
		
	<item>
		<title>ABSOLUT</title>
				
		<link>http://amylieberthal.com/ABSOLUT</link>

		<comments>http://amylieberthal.com/following/amylieberthal.com/ABSOLUT</comments>

		<pubDate>Thu, 28 Feb 2013 12:07:38 +0000</pubDate>

		<dc:creator>Amy Lieberthal, Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">4675131</guid>

		<description>We took ABSOLUT's Drinks campaign to the next level by letting the Greyhounds invade all of the major U.S. cities. 

&#60;img src="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-5_1024.jpeg" width="900" height="506" width_o="900" height_o="506" src_o="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-5_o.jpeg" data-mid="27259608"  border="0" align="left"/&#62;&#60;img src="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-4_1024.jpeg" width="900" height="506" width_o="900" height_o="506" src_o="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-4_o.jpeg" data-mid="27259614"  border="0" align="left"/&#62;&#60;img src="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-6_1024.jpeg" width="900" height="506" width_o="900" height_o="506" src_o="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-6_o.jpeg" data-mid="27259603"  border="0" align="left"/&#62;&#60;img src="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-3_1024.jpeg" width="900" height="506" width_o="900" height_o="506" src_o="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-3_o.jpeg" data-mid="27259617"  border="0" align="left"/&#62;&#60;img src="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-8_1024.jpeg" width="900" height="506" width_o="900" height_o="506" src_o="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-8_o.jpeg" data-mid="27259596"  border="0" align="left"/&#62;&#60;img src="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-7_1024.jpeg" width="900" height="506" width_o="900" height_o="506" src_o="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-7_o.jpeg" data-mid="27259599"  border="0" align="left"/&#62;&#60;img src="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-2_1024.jpeg" width="900" height="506" width_o="900" height_o="506" src_o="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-2_o.jpeg" data-mid="27259620"  border="0" align="left"/&#62;&#60;img src="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-1_1024.jpeg" width="900" height="506" width_o="900" height_o="506" src_o="http://payload118.cargocollective.com/1/1/55910/4675131/ooh-1_o.jpeg" data-mid="27259629"  border="0" align="left"/&#62;


Creative Directors:
Sue Anderson
Hoj Jomeri

Art Director: Mike Quattrocchi 
Copywriter: Amy Lieberthal</description>
		
		<excerpt>We took ABSOLUT's Drinks campaign to the next level by letting the Greyhounds invade all of the major U.S. cities.     Creative Directors: Sue Anderson Hoj Jomeri ...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	</item>
		
		
	<item>
		<title>Martha Graham</title>
				
		<link>http://amylieberthal.com/Martha-Graham</link>

		<comments>http://amylieberthal.com/following/amylieberthal.com/Martha-Graham</comments>

		<pubDate>Thu, 28 Feb 2013 12:07:37 +0000</pubDate>

		<dc:creator>Amy Lieberthal, Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">5081805</guid>

		<description>Martha Graham moved us all with her dance. Now, one move at a time, we want to keep her legendary momentum going through the Satyric Festival Song.

	Fullscreen


 MARTHA from Mike Q on Vimeo.

&#60;img src="http://payload139.cargocollective.com/1/1/55910/5081805/martha-1.jpeg" width="540" height="700" width_o="540" height_o="700" src_o="http://payload139.cargocollective.com/1/1/55910/5081805/martha-1_o.jpeg" data-mid="27260260"  border="0" align="left"/&#62;&#60;img src="http://payload139.cargocollective.com/1/1/55910/5081805/martha-2.jpeg" width="540" height="700" width_o="540" height_o="700" src_o="http://payload139.cargocollective.com/1/1/55910/5081805/martha-2_o.jpeg" data-mid="27260273"  border="0" align="left"/&#62;&#60;img src="http://payload139.cargocollective.com/1/1/55910/5081805/martha-3.jpeg" width="540" height="700" width_o="540" height_o="700" src_o="http://payload139.cargocollective.com/1/1/55910/5081805/martha-3_o.jpeg" data-mid="27260257"  border="0" align="left"/&#62;

Creative Directors:
Sue Anderson
Hoj Jomeri

Associate Creative Director:
Kevin Kaminishi

Art Director: Mike Quattrocchi 
Copywriter: Amy Lieberthal</description>
		
		<excerpt>Martha Graham moved us all with her dance. Now, one move at a time, we want to keep her legendary momentum going through the Satyric Festival Song.     MARTHA from...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

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	<item>
		<title>Frontier</title>
				
		<link>http://amylieberthal.com/Frontier-1</link>

		<comments>http://amylieberthal.com/following/amylieberthal.com/Frontier-1</comments>

		<pubDate>Sat, 17 Sep 2011 02:32:19 +0000</pubDate>

		<dc:creator>Amy Lieberthal, Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">2015850</guid>

		<description>Traveling sucks. Watching TV doesn't.

	Fullscreen

&#60;img src="http://payload.cargocollective.com/1/1/55910/2015850/FRONTIER_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/1/55910/2015850/FRONTIER_o.jpg" data-mid="10047672"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/2015850/FRONTIER22_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/1/55910/2015850/FRONTIER22_o.jpg" data-mid="10047698"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/2015850/FRONTIER3_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/1/55910/2015850/FRONTIER3_o.jpg" data-mid="10047674"  border="0" align="left"/&#62;</description>
		
		<excerpt>Traveling sucks. Watching TV doesn't.   </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/55910/2015850/prt_1316244673.png" />

	</item>
		
		
	<item>
		<title>Planned Parenthood</title>
				
		<link>http://amylieberthal.com/Planned-Parenthood</link>

		<comments>http://amylieberthal.com/following/amylieberthal.com/Planned-Parenthood</comments>

		<pubDate>Mon, 25 Jul 2011 21:50:04 +0000</pubDate>

		<dc:creator>Amy Lieberthal, Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1778492</guid>

		<description>Planned Parenthood’s negative stigma makes it unapproachable for teens. To bridge the gap and encourage high schoolers to go to them for the facts on their sexual health, we started the relationship where teens spend most of their time, on their phones. 

	Fullscreen

&#60;img src="http://payload.cargocollective.com/1/1/55910/1778492/APPwebfinal_5_1024.jpg" width="1024" height="768" width_o="1024" height_o="768" src_o="http://payload.cargocollective.com/1/1/55910/1778492/APPwebfinal_5_o.jpg" data-mid="9343076"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1778492/ppprintpadfin_1024.jpg" width="1024" height="791" width_o="1024" height_o="791" src_o="http://payload.cargocollective.com/1/1/55910/1778492/ppprintpadfin_o.jpg" data-mid="9343122"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1778492/ppprintpad3fin_1024.jpg" width="1024" height="791" width_o="1024" height_o="791" src_o="http://payload.cargocollective.com/1/1/55910/1778492/ppprintpad3fin_o.jpg" data-mid="9343120"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1778492/ppprintpad2fin_1024.jpg" width="1024" height="791" width_o="1024" height_o="791" src_o="http://payload.cargocollective.com/1/1/55910/1778492/ppprintpad2fin_o.jpg" data-mid="9343119"  border="0" align="left"/&#62;</description>
		
		<excerpt>Planned Parenthood’s negative stigma makes it unapproachable for teens. To bridge the gap and encourage high schoolers to go to them for the facts on their sexual...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/55910/1778492/prt_1312746664.png" />

	</item>
		
		
	<item>
		<title>Amtrak</title>
				
		<link>http://amylieberthal.com/Amtrak</link>

		<comments>http://amylieberthal.com/following/amylieberthal.com/Amtrak</comments>

		<pubDate>Mon, 18 Jul 2011 16:15:51 +0000</pubDate>

		<dc:creator>Amy Lieberthal, Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1726331</guid>

		<description>When college kids plan trips it’s either by flying or driving. Amtrak isn’t even on their radar. But the thing is, Amtrak is awesome. So we created Amtrak America, a summer program that offers students an unlimited ticket for $500.


	Fullscreen

&#60;img src="http://payload.cargocollective.com/1/1/55910/1726331/famtrak5_1024.jpg" width="684" height="900" width_o="684" height_o="900" src_o="http://payload.cargocollective.com/1/1/55910/1726331/famtrak5_o.jpg" data-mid="9131172"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1726331/famtrak6_1024.jpg" width="684" height="900" width_o="684" height_o="900" src_o="http://payload.cargocollective.com/1/1/55910/1726331/famtrak6_o.jpg" data-mid="9131173"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1726331/famtrak4_1024.jpg" width="684" height="900" width_o="684" height_o="900" src_o="http://payload.cargocollective.com/1/1/55910/1726331/famtrak4_o.jpg" data-mid="9131171"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1726331/famtrak3_1024.jpg" width="1024" height="663" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/1/55910/1726331/famtrak3_o.jpg" data-mid="9131170"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1726331/famtrak2_1024.jpg" width="1024" height="663" width_o="1024" height_o="663" src_o="http://payload.cargocollective.com/1/1/55910/1726331/famtrak2_o.jpg" data-mid="9131169"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1726331/famtrak1_1024.jpg" width="1024" height="662" width_o="1024" height_o="662" src_o="http://payload.cargocollective.com/1/1/55910/1726331/famtrak1_o.jpg" data-mid="9131167"  border="0" align="left"/&#62;</description>
		
		<excerpt>When college kids plan trips it’s either by flying or driving. Amtrak isn’t even on their radar. But the thing is, Amtrak is awesome. So we created Amtrak...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/55910/1726331/prt_1312746526.png" />

	</item>
		
		
	<item>
		<title>Tacori</title>
				
		<link>http://amylieberthal.com/Tacori</link>

		<comments>http://amylieberthal.com/following/amylieberthal.com/Tacori</comments>

		<pubDate>Fri, 25 Mar 2011 00:21:07 +0000</pubDate>

		<dc:creator>Amy Lieberthal, Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1217826</guid>

		<description>Tacori will do whatever it takes to get guys to propose. That includes letting girls plant a personalized ad in their boyfriends digital magazine. 


	Fullscreen
&#60;img src="http://payload.cargocollective.com/1/1/55910/1217826/tacori-7webfinal_1024.jpg" width="1024" height="649" width_o="1024" height_o="649" src_o="http://payload.cargocollective.com/1/1/55910/1217826/tacori-7webfinal_o.jpg" data-mid="8506964"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1217826/tacori-7webfinal2_1024.jpg" width="1019" height="663" width_o="1019" height_o="663" src_o="http://payload.cargocollective.com/1/1/55910/1217826/tacori-7webfinal2_o.jpg" data-mid="8506965"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1217826/tacori-7webfinal3_1024.jpg" width="1024" height="659" width_o="1024" height_o="659" src_o="http://payload.cargocollective.com/1/1/55910/1217826/tacori-7webfinal3_o.jpg" data-mid="8506967"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1217826/tacori-7webfinal4_1024.jpg" width="844" height="663" width_o="844" height_o="663" src_o="http://payload.cargocollective.com/1/1/55910/1217826/tacori-7webfinal4_o.jpg" data-mid="8506968"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/1217826/tacori-7webfinal5_1024.jpg" width="1024" height="446" width_o="1024" height_o="446" src_o="http://payload.cargocollective.com/1/1/55910/1217826/tacori-7webfinal5_o.jpg" data-mid="8506969"  border="0" align="left"/&#62;</description>
		
		<excerpt>Tacori will do whatever it takes to get guys to propose. That includes letting girls plant a personalized ad in their boyfriends digital magazine.    </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/55910/1217826/prt_1312746823.png" />

	</item>
		
		
	<item>
		<title>The Note</title>
				
		<link>http://amylieberthal.com/The-Note</link>

		<comments>http://amylieberthal.com/following/amylieberthal.com/The-Note</comments>

		<pubDate>Fri, 25 Mar 2011 00:02:41 +0000</pubDate>

		<dc:creator>Amy Lieberthal, Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">1217762</guid>

		<description>The Note digital magazine was created to give girls aged 9-12 a source of positive inspiration in a peer to peer setting. 

	Fullscreen




</description>
		
		<excerpt>The Note digital magazine was created to give girls aged 9-12 a source of positive inspiration in a peer to peer setting.       </excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/55910/1217762/prt_1312746952.png" />

	</item>
		
		
	<item>
		<title>City Harvest</title>
				
		<link>http://amylieberthal.com/City-Harvest</link>

		<comments>http://amylieberthal.com/following/amylieberthal.com/City-Harvest</comments>

		<pubDate>Wed, 16 Mar 2011 15:23:37 +0000</pubDate>

		<dc:creator>Amy Lieberthal, Copywriter</dc:creator>
		
		<category><![CDATA[]]></category>

		<guid isPermaLink="false">668844</guid>

		<description>City Harvest can locate and deliver one pound of fresh food to New York City’s hungry for 23 cents. So what if City Harvest gave New Yorkers the option to choose slightly heavier plates and to-go boxes at Whole Foods’ buffets? 

	Fullscreen

&#60;img src="http://payload.cargocollective.com/1/1/55910/668844/CityHarvest1web_1024.jpg" width="1024" height="711" width_o="1024" height_o="711" src_o="http://payload.cargocollective.com/1/1/55910/668844/CityHarvest1web_o.jpg" data-mid="9343187"  border="0" align="left"/&#62;&#60;img src="http://payload.cargocollective.com/1/1/55910/668844/CityHarvest2web_1024.jpg" width="1024" height="711" width_o="1024" height_o="711" src_o="http://payload.cargocollective.com/1/1/55910/668844/CityHarvest2web_o.jpg" data-mid="9343188"  border="0" align="left"/&#62;</description>
		
		<excerpt>City Harvest can locate and deliver one pound of fresh food to New York City’s hungry for 23 cents. So what if City Harvest gave New Yorkers the option to choose...</excerpt>

		<!--<wfw:commentRss></wfw:commentRss>-->

		<media:thumbnail url="http://payload.cargocollective.com/1/1/55910/668844/prt_1312746590.png" />

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